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Advertising, Selling and Promotion

By: Narang, RituLanguage: English Publication details: Tamil Nadu Pearson India Education Services Pvt. Ltd. 2022 Description: xxiv, 626pISBN: 978-93-534-3577-6Subject(s): Advertising and public relationsDDC classification: 659.1
Contents:
1. Introduction to Integrated Marketing Communication 2. Product and Market Analysis 3. Introduction to Advertising 4. Making Advertising and Promotion Plan 5. Preparing Message 6. Placing Message and Evaluating Media 7. Introduction to Selling 8. Steps in Selling Process 9. Managing Sales Organisation
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Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 659.1 NAR/Adv (Browse shelf(Opens below)) Available SPE-3802
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 659.1 NAR/Adv (Browse shelf(Opens below)) Available SPE-3803
Books Books Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora
SPE-Department of Commerce
SPE-Commerce 659.1 NAR/Adv (Browse shelf(Opens below)) Available SPE-3804

1. Introduction to Integrated Marketing Communication
2. Product and Market Analysis
3. Introduction to Advertising
4. Making Advertising and Promotion Plan
5. Preparing Message
6. Placing Message and Evaluating Media
7. Introduction to Selling
8. Steps in Selling Process
9. Managing Sales Organisation

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