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Details for:
Brand positioning strategies for competitive advantage
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Brand positioning strategies for competitive advantage
By:
Sengupta, S
Language:
English
Publication details:
N. Delhi
Tata Mcgraw-Hill Pub.Co. Ltd.
2009
DDC classification:
658
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Carmel College Library
658 (
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658
Entrepreneurship management
658
Event Management
658
Business Environment Text and cases
658
Brand positioning strategies for competitive advantage
658
Sales Management decision, strategies and cases
658
Management of a sales force
658
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