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Brand positioning strategies for competitive advantage (Record no. 1043189)

MARC details
000 -LEADER
fixed length control field	00323nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210324s2009 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sengupta, S.
9 (RLIN)	1594545
245 ## - TITLE STATEMENT
Title	Brand positioning strategies for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	N. Delhi
Name of publisher, distributor, etc.	Tata Mcgraw-Hill Pub.Co. Ltd.
Date of publication, distribution, etc.	2009

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Carmel College Library	Carmel College Library	16.03.2023		658	CCL-28129	16.03.2023	16.03.2023	Books