Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 6711

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211231113125.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 211231|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing research:an introduction,research design,value of informationin decision making,marketing information system and marketing research,attitude measurement and scaling,primary methods of data collection,samples and sampling distribution,testing of hypothesis,secondary data,processing of data and tabulation,univariate data analysis;non parametric tests,multivariative analysis,applications of marketing research,product research,consumer research,distribution research,advertising researchmotivation research,research report and proposal writing,case study method in marketing research

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)3011: Gupta, S. L. ; Gupta, Seema & Gupta, Utkarsh 329, Marketing Research