Marketing research:an introduction,research design,value of informationin decision making,marketing information system and marketing research,attitude measurement and scaling,primary methods of data collection,samples and sampling distribution,testing of hypothesis,secondary data,processing of data and tabulation,univariate data analysis;non parametric tests,multivariative analysis,applications of marketing research,product research,consumer research,distribution research,advertising researchmotivation research,research report and proposal writing,case study method in marketing research (Topical Term)