Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 6708
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20211231101453.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 211231|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)5632: Pawar, Yashwant Tukaram 3512, Marketing Management, 2016