Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 6708

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211231101453.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 211231|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)5632: Pawar, Yashwant Tukaram 3512, Marketing Management, 2016