Normal view MARC view

introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan (Topical Term)

Number of records used in: 2
Preferred form: introduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan

Machine generated authority record.

Work cat.: (OSt)5632: Pawar, Yashwant Tukaram 3512, Marketing Management, 2016

Powered by Koha