The Advertising and Promotion Challenge (Record no. 66)

MARC details
000 -LEADER
fixed length control field 00797nam a2200169Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0195037022
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 LOD/Adv
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lodish, Leonard M.
245 #4 - TITLE STATEMENT
Title The Advertising and Promotion Challenge
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher OXFORD UNIVERSITY PRESS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Year of publication 1986
300 ## - PHYSICAL DESCRIPTION
Number of Pages 188 p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising overview of advertising and promotion decision,how to use advertising,promotion a tool in market positioning,advertising and promotion marketing mix marketing strategy,setting the objectives,advertising n promotion budgeting,copy decision,media decisions,how to get and keep effective advertising and promotion services,decision support systems for advertising and promotion,concluding questions,glossary,index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Cost, normal purchase price Full call number Accession Number Koha item type
        Commerce - Advertising The C.E.S. College of Arts and Commerce The C.E.S. College of Arts and Commerce Advertising 135.00 659.1 LOD/Adv 0000141 Books

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