The Advertising and Promotion Challenge

Lodish, Leonard M.

The Advertising and Promotion Challenge - 1st - New York OXFORD UNIVERSITY PRESS 1986 - 188 p;

0195037022


Advertising overview of advertising and promotion decision,how to use advertising,promotion a tool in market positioning,advertising and promotion marketing mix marketing strategy,setting the objectives,advertising n promotion budgeting,copy decision,media decisions,how to get and keep effective advertising and promotion services,decision support systems for advertising and promotion,concluding questions,glossary,index

659.1 LOD/Adv

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