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Marketing Management (Record no. 1094244)

MARC details
000 -LEADER
fixed length control field	00701nam a22001937a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9789356062665
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT/Mar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing Management
250 ## - EDITION STATEMENT
Edition statement	6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	Chennai
Name of publisher	Pearson India Eeducation Services Pvt. Ltd.
Year of publication	2022
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxxiii, 596p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	1. Fundamentals of Marketing Management<br/>2. Understanding the Market<br/>3. Developing a Viable Market Strategy<br/>4. Designing Value<br/>5. Communicating Value<br/>6. Delivering Value<br/>7. Managing Growth
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	General management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Chernev, Alexander
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Price effective from	Koha item type
				SPE-Business Administration	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora	SPE-Department of Business Administration	13.04.2024	BOOKMATE	658.8 KOT/Mar	SPE-4073	14.04.2024	Books