I Can Sell You Any Thing

Writher, Carl P.

I Can Sell You Any Thing - - New York BALLTIM 1972 - 245 p;

0315317696


Management, The elements of advertising, or what goes into your head comes out of your pocket, Weasel words: God's little helpers, A baker's dirty dozen of claims, Demonstrations, or the words are quicker than the eye, The emotional sale: Try it, you'll like it, Fads and trends: Everybody's doing it, Legalisms: The defense rests. And Rests and rests, Major Advertisers: The more things change, Quiz

658.0/WRI/Can

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