000 00284nam a2200109Ia 4500
008 230130s2014 xx 000 0 und d
041 _aeng
082 _a658.83
100 _aAaker, David.A.
_91498743
245 _aMarketing Research
260 _aNew Delhi
_bWiley India Pvt. Ltd.
_c2014
999 _c981410
_d981410