000 00355nam a2200109Ia 4500
008 230130s2005 xx 000 0 und d
041 _aeng
082 _a658.8
100 _aBelch, G. E.
_91491661
245 _aAdvertising & promotion: An intergrated marketing communications perspective
260 _aDelhi
_bTata Mcgraw- Hill Publishing Company Ltd.,
_c2005
999 _c974310
_d974310