000 00416nam a22001457a 4500
022 _a0973-8703
082 _a658.8
_bIJM
100 _aGilani, S.
_91615241
245 _aIndian Journal of Marketing
260 _aNew Delhi
_bAssociated Management Consultants
_c2023
490 _aVol 53 onwards
650 _aMarketing
_vManagement
_zIndia
_91615242
856 _uhttps://indianjournalofmarketing.com/
942 _cJOU
999 _c948767
_d948767