| 000 | 00467nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a8125907394 | ||
| 082 | _a658.834/MOO/Bra | ||
| 100 |
_aMoorthy, Y. L. R. _9297 |
||
| 245 | _aBrand Management : The Indian Context | ||
| 250 | _a1st | ||
| 260 | _aMumbai | ||
| 260 | _bVIKAS PUBLISHING HOUSE PVT LTD | ||
| 260 | _c1999 | ||
| 300 | _a171 p; | ||
| 650 |
_abrand success,brand equity,brand extension,brand personality,brand repositioning, _96165 |
||
| 942 | _cBK | ||
| 999 |
_c943254 _d943254 |
||