000			01207nam a2200145 4500
020			_a813152079X
082			_a658.8 _bHUT/MAR
100			_aHUTT, MICHAEL D _91418218
245			_aB2B MARKETING : A SOUTH ASIAN PERSPECTIVE
250			_a11
260			_aDELHI _bCENGAGE LEARNING INDIA PVT. LTD _c2022
300			_axxix,522p;
520			_aAlready a popular and well accepted text in the market for the subject, This edition of Bob marketing carries on the legacy this text has created. ¬The book is comprehensive, well updated and covers the entire gamut of Bob marketing by exploring the area through text and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and covers latest technological advancements as well as recent trends in the market. salient features: 1) New chapters on managing services for business markets, and technology-enabled B2B marketing 2) New sections on marketing relations vis-à-vis relationship marketing, 3Ps of branding, marketing of Bob solutions, fly-wheel marketing, fighter brands, Green logistics etc. 3) New 13 Latest cases, making a total of 58 4) exhaustive and updated pedagogy 5) rich pool of instructor resources.
942			_cBK
999			_c914738 _d914738