| 000 | 00643nam a2200133 4500 | ||
|---|---|---|---|
| 082 | _a658.8 GUP/mar | ||
| 100 |
_aGupta Prachi _91375816 |
||
| 245 |
_aMarketing Management _bIndian Cases |
||
| 260 |
_bPearson _c2022 |
||
| 520 | _aMarketing management: Indian cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. the booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. | ||
| 650 |
_aManagement _vMarketing _91375817 |
||
| 700 |
_aAggarwal Ashita _91375818 |
||
| 942 | _cBK | ||
| 999 |
_c879681 _d879681 |
||