| 000 | 00797nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c66 _d66 |
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| 020 | _a0195037022 | ||
| 082 | _a659.1 LOD/Adv | ||
| 100 |
_aLodish, Leonard M. _9732 |
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| 245 | 4 | _aThe Advertising and Promotion Challenge | |
| 250 | _a1st | ||
| 260 | _aNew York | ||
| 260 | _bOXFORD UNIVERSITY PRESS | ||
| 260 | _c1986 | ||
| 300 | _a188 p; | ||
| 650 |
_aAdvertising overview of advertising and promotion decision,how to use advertising,promotion a tool in market positioning,advertising and promotion marketing mix marketing strategy,setting the objectives,advertising n promotion budgeting,copy decision,media decisions,how to get and keep effective advertising and promotion services,decision support systems for advertising and promotion,concluding questions,glossary,index _95258 |
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| 942 | _cBK | ||