| 000 | 00526nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9789354600807 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bBLE/Adv |
||
| 100 |
_aBlech, George E _9828727 |
||
| 245 |
_aAdvertising and Promotion _bAn Integrated Marketing Communications Perspective |
||
| 250 | _a12 | ||
| 260 |
_aChennai _bMcGraw Hill Education (India) Pvt. Ltd. _c2022 |
||
| 300 | _axxxi, 741 p. | ||
| 650 |
_aAdvertising _9828728 |
||
| 700 |
_aBelch, Michael A _9828729 |
||
| 700 |
_aPurani, Keyoor _9828730 |
||
| 942 | _cBK | ||
| 999 |
_c578096 _d578096 |
||