000 00639nam a22001697a 4500
020 _a9789382234258
082 _a658.84/PAW/Mar
100 _aPawar, Yashwant Tukaram
_93512
245 _aMarketing Management
250 _a1
260 _aKanpur;
_bSahitya Sagar
_c2016
300 _a248 p;
_bHB;
546 _aEnglish
650 _aintroduction to Marketing,organisational market and buying behaviour,market segmentation and marketing mix,products concepts,product planning,channels of distribution,promotion decisions,advertising,services marketing,executing the marketing plan,
_96708
856 _uMarketing Management
942 _cBK
999 _c5632
_d5632