000 00381nam a2200109Ia 4500
008 220510s1997 xx 000 0 und d
041 _aeng
082 _a658.827 CHE/CRE
100 _aCHERNATONY, LESLIEDE AND MCDONALD, MALCOLM
_9794051
245 _aCREATING POWERFUL BRANDS IN CONSUMER SERVICE AND INDUSTRIAL MARKETS
260 _aOXFORD 2ND EDITION
_b BATTERWORTH HEINEMANN
_c1997
999 _c544248
_d544248