000 | 00381nam a2200109Ia 4500 | ||
---|---|---|---|
008 | 220510s1997 xx 000 0 und d | ||
041 | _aeng | ||
082 | _a658.827 CHE/CRE | ||
100 |
_aCHERNATONY, LESLIEDE AND MCDONALD, MALCOLM _9794051 |
||
245 | _aCREATING POWERFUL BRANDS IN CONSUMER SERVICE AND INDUSTRIAL MARKETS | ||
260 |
_aOXFORD 2ND EDITION _b BATTERWORTH HEINEMANN _c1997 |
||
999 |
_c544248 _d544248 |