000 00320nam a2200109Ia 4500
008 220510s1964 xx 000 0 und d
041 _aeng
082 _a659.1 KIR/ADV
100 _aKIRKPATRICK C.A.
_9793512
245 _aADVERTISING:MASS COMMUNICATION IN MARKETING
260 _aBOSTON 2ND ED
_b HOUGHTON MIFFLIN CO
_c1964
999 _c543709
_d543709