000			00356nam a2200133Ia 4500
008			220509s2007 xx 000 0 und d
041			_aeng
082			_a658.8 _bMAL/MAR
100			_aMallik, Pradip Kumar _9760230
245			_aA textbook of marketing management
250			_a1st Ed.
260			_aNew Delhi _bAllied Publishers _c2007
300			_a228p.
999			_c512069 _d512069