000 00456nam a2200169Ia 4500
008 220506s1993 xx 000 0 und d
041 _aeng
082 _a659.1
_bCHU/ADV
100 _aCHUNAWALLA, S A
_9707788
245 _aADVERTISING THEORY AND PRACTICE
250 _a1st Ed.
260 _aBombay
_bHimalaya publishing house
_c1993
300 _a419p
650 _aMANAGEMENT
_9707789
700 _aKumar, K J
_9707790
700 _aSethia, K C
_9707791
999 _c479754
_d479754