000 00363nam a2200133Ia 4500
008 220425s1986 xx 000 0 und d
020 _a8170440300
082 _a659.1
_bMAT/ADV
100 _aMathur, Navin,
_9588527
245 _aAdvertising And Consumer Reaction in India
250 _a1st ed.
260 _aJaipur
_bPrintwell Publishers
_c1986
300 _a114p.
999 _c413791
_d413791