000 00338nam a2200121Ia 4500
008 220425s1978 xx 000 0 und d
082 _a659.1
_bDIR/ADV
100 _aDirksen, Charles J.
_9586938
245 _aAdvertising Principles, Problems and Cases
250 _a1st ed.
260 _aBombay
_bTaraporevala Sons
_c1978
300 _a690p.
999 _c412239
_d412239