000 01363nam a2200169Ia 4500
020 _a9788131501634
082 _a658.87/NEW/Ret
100 _aNewman, Andrew J & Cullen, Peter
_9281
245 _aRetailing Environment & Operations
250 _a1
260 _aAustralia
260 _bCENGAGE LEARNING
260 _c2002
300 _a496 p;
650 _aintroduction to the retailing environment,structural change in the retail environment,market structure and controlretailing structures,managing in good times and bad dealin with booms and slumps,stategic marketing planning for retailing setting up the business,the customer and the retail business knowing your customers,the fundamentals of merchandising product,establing apricing strategy,promoting the store sending out the correct sort of messages,locating the store in the retail environment store design and layout producing the right format,managing retail services creating quality retail services,serretailing creating tangibility,business operation financial development,logistics and distributionshipping the goods to the market,rolling out the goods developing new relationships,people in retailing,making people matter,out of store retailing buy by wire,international retailing internationalization and globalization, a review of retailing,environment and operations,
_96257
942 _cBK
999 _c3742
_d3742