000			00868nam a2200157Ia 4500
020			_a817829334X
041			_aeng
082			_a658.812 _bGIL/SER
100			_aGilmore, Audrey. _9910447
245			_aService Marketing & Management
250			_a4
260			_aNew Delhi _bResponse Books _c2008
300			_a215p.
650			_aunderlying concepts of services Marketing Management,evaluation ofand measurement of services,services marketing in specific contexts-the for-profit sector,services marketig in specific contexts-the not- for-profit sector,organizational influences on services management,management styles and emphasis for services marketing,internal marketing in service organizations,management competencies for services marketing,comtemporary issues in services marketing,services marketing management-what does the future hold _9910448
942			_cREF
999			_c3740 _d3740