000 00313nam a2200121Ia 4500
008 220408s1998 xx 000 0 und d
041 _aeng
082 _a658.827
_b Rie
100 _aRies, Al
_9483347
245 _aThe 22 Immutable Laws of Branding
260 _aNew York
_b Harper Business
_c1998
300 _a182p
999 _c345547
_d345547