000 00361nam a2200121Ia 4500
008 220408s1997 xx 000 0 und d
041 _aeng
082 _a658.827
_b Sch
100 _aSchmitt, Bernd
_9482980
245 _aMarketing Aesthetics
_b The Strategic Management of Brands, Identity & Image
260 _aNew York
_b The Free Press
_c1997
300 _a345p
999 _c345180
_d345180