000 00312nam a2200121Ia 4500
008 220408s1997 xx 000 0 und d
041 _aeng
082 _a659.133
_b Thr
100 _aThrockmorton, Joan
_9482970
245 _aWinning Direct Response Advertising
260 _aChicago
_b NTC
_c1997
300 _a597p
999 _c345170
_d345170