000 | 00463nam a2200169Ia 4500 | ||
---|---|---|---|
020 | _a8125907394 | ||
082 | _a658.834/MOO/Bra | ||
100 |
_aMoorthy, Y. L. R. _9297 |
||
245 | _aBrand Management : The Indian Context | ||
250 | _a1st | ||
260 | _aMumbai | ||
260 | _bVIKAS PUBLISHING HOUSE PVT LTD | ||
260 | _c1999 | ||
300 | _a171 p; | ||
650 |
_abrand success,brand equity,brand extension,brand personality,brand repositioning, _96165 |
||
942 | _cBK | ||
999 |
_c3018 _d3018 |