| 000 | 00886nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3014 _d3014 |
||
| 020 | _a8124202176 | ||
| 082 | _a658.84/SAR/Sal | ||
| 100 |
_aSarkar, Manoj Kumar _9238 |
||
| 245 | _aSales and Advertising Management | ||
| 250 | _a1st | ||
| 260 | _aNew Delhi | ||
| 260 | _bCREST PUBLISHING HOUSE | ||
| 260 | _c2000 | ||
| 300 | _a215 p; | ||
| 650 |
_aAdvertising sales management,sales planning and control, planning of territorial coverage,sales promotion,pricing strategies,sales pricing policies,sales budget and budgetary control,nature and scope of advertising, classification and types of advertising,planning and managing advertising compaigns,various advertising media,building an advertising programme copy strategy,media selection,advertising budgets,measuring advertising effectiveness,advertising scheduling,advertising agencies ,industrial advertising _95305 |
||
| 942 | _cBK | ||