| 000 | 00975nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a8174463453 | ||
| 082 | _a658.84/GUP/Mar | ||
| 100 |
_aGupta, S. L. ; Gupta, Seema & Gupta, Utkarsh _9329 |
||
| 245 | _aMarketing Research | ||
| 250 | _a1st | ||
| 260 | _aNew Delhi | ||
| 260 | _bEXELL BOOKS PVT LTD | ||
| 260 | _c2003 | ||
| 300 | _a599 p; | ||
| 650 |
_aMarketing research:an introduction,research design,value of informationin decision making,marketing information system and marketing research,attitude measurement and scaling,primary methods of data collection,samples and sampling distribution,testing of hypothesis,secondary data,processing of data and tabulation,univariate data analysis;non parametric tests,multivariative analysis,applications of marketing research,product research,consumer research,distribution research,advertising researchmotivation research,research report and proposal writing,case study method in marketing research, _96711 |
||
| 942 | _cBK | ||
| 999 |
_c3011 _d3011 |
||