000 00789nam a2200169Ia 4500
999 _c3002
_d3002
020 _a0670057894
082 _a658.84/KUM/Mar
100 _aKumar, Nirmalya
_9337
245 _aMarketing As Strategy : Understanding Ces''s Agenda for Driving Growth and innovation.
250 _a1
260 _aNew Delhi
260 _bPENGUIN
260 _c2004
300 _a272 p;
650 _aMarketing Management from marketing as a function to marketing as a transformational engine,from market segments to strategic segments,from selling products to providing solutions,from declining to growning distribution channels,from branded bulldozers to global distribution partners,from market driven to market driving,from strategic business unit marketing to corporate marketing
_95329
942 _cBK