| 000 | 00789nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3002 _d3002 |
||
| 020 | _a0670057894 | ||
| 082 | _a658.84/KUM/Mar | ||
| 100 |
_aKumar, Nirmalya _9337 |
||
| 245 | _aMarketing As Strategy : Understanding Ces''s Agenda for Driving Growth and innovation. | ||
| 250 | _a1 | ||
| 260 | _aNew Delhi | ||
| 260 | _bPENGUIN | ||
| 260 | _c2004 | ||
| 300 | _a272 p; | ||
| 650 |
_aMarketing Management from marketing as a function to marketing as a transformational engine,from market segments to strategic segments,from selling products to providing solutions,from declining to growning distribution channels,from branded bulldozers to global distribution partners,from market driven to market driving,from strategic business unit marketing to corporate marketing _95329 |
||
| 942 | _cBK | ||