000 00417nam a2200157Ia 4500
008 220331s2014 xx 000 0 und d
041 _aeng
082 _a658.8
_bBLY/KEY
100 _aBlythe, Jim
_9234762
245 _aKey concepts in Marketing
250 _a1 Ed.
260 _aNew Delhi
_bSage Publishers India Pvt. Ltd.
_c2014
300 _a218p.
650 _aManagement
_9234763
650 _aMarketing
_9234764
999 _c229756
_d229756