000 | 01265nam a2200157Ia 4500 | ||
---|---|---|---|
082 | _a658.802/RAT/Int | ||
100 |
_aRathor, B. S. ; Jani, B. M. & Rathor, J. S. _9326 |
||
245 | _aInternational Marketing | ||
250 | _a4th rev enl | ||
260 | _aMumbai | ||
260 | _bHIMALAYA PUBLISHING HOUSE | ||
260 | _c2001 | ||
300 | _a588 p; | ||
650 |
_athe nature and scope of internatinal marketing,features of internatinal marketing,need of international trade,imports and exports of india,past liberalisation policy,governments regulations-exchange control FERA 1973 custom laws FEMA (1998)agencies helping international marketing and measures taken for export promotion,marine insurance,clearing and forwading of cargo,trade practices:a base for international marketing,international trade agreements and agenciesfor promoting international co-operation,trade blocks,oversea marketing communication,international marketing in service sector industry (e-marketing),methods of payment for settlement,south east asian finanancial crises and marketing,international marketing research,product development for overseas market,multinationals marketing and joint ventures,case studies on intr-ernational marketing,documents used in shipment of goods, _96731 |
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942 | _cBK | ||
999 |
_c2245 _d2245 |