000 00260nam a2200097Ia 4500
008 220322s9999 xx 000 0 und d
041 _aeng
082 _a658.8/KOT/TRI
100 _aKOTLER PHILIP AND TRIAS DE BES FERNANDO
_9194931
245 _aLATERAL MARKETING
999 _c202813
_d202813