000			02163nam a2200205 4500
020			_a9780192869425
082			_a658.0954/MAT/Ind
100			_aMathur, S.B _91728264
245			_aIndian Business Cases Studies _bVol-VI
250			_a1st ed
260			_aUnited Kingdom, _bOxford University Press, _c2022
300			_a181 Pg _bPb
500			_aBook Purchased Under BBA(FS) Funds @895/- with bill no: HO/IN/9333,dtd: 25/01/2025
505			_aTable of Contents 1. An Opaque Window 2. Maruti's Lanka 3. When The Leader Trips 4. Making an Elephant Dance 5. the AGSA Effect 6. Impact of Demonetization and GST 7. Angel Tax and Why it Matters to Start Ups in India 8. Spot the Winner 9. The Big Push 10. For the Castle and the Cattle Class 11. Who Can Beat the Goliath? 12. The Power of Three 13. Beyond The Break-up 14. CEAT as We See It 15. Kelloggs in India 16. Vedanta Resources and Cairns Indis Merger 17. ITC at Cross Roads 18. Washing Linens to Cementing Structures 19. The Patanjali Effect 20. It's Not a Two Minute War
520			_aIt has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
546			_aEnglish
650			_aBusiness Case Studies _91728265
700			_aBokephode, Sudhakar _91728266
942			_cBK
999			_c1110804 _d1110804