| 000 | 00976nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a978-81-315-2101-4 | ||
| 082 |
_a658 _bBAR/Soc |
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| 100 |
_aBarker Melissa _91697651 |
||
| 245 |
_aSocial media marketing: _bA strategic approach |
||
| 260 |
_aDelhi _bCengage Learning India Private Limited _c2013 |
||
| 300 | _a1-380 | ||
| 520 | _aChapter 1 Why social media? Chapter 2 Goals and strategies Chapter 3 Identifying target audiences Chapter 4 Rules of engagement for social media Chapter 5 Publishing blogs Chapter 6 Publishing podcasts and webinars Chapter 7 Publishing articles, white papers and e-books Chapter 8 Sharing videos Chapter 9 Sharing photos and images Chapter10 Social networks Chapter 11 Microblogging Chapter 12 Discussion boards, social news and Q&A sites Chapter 13 Mobile computing and location marketing Chapter 14 Social media monitoring Chapter 15 Social media marketing plan | ||
| 650 |
_aGeneral _91697652 |
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| 942 | _cBK | ||
| 999 |
_c1097999 _d1097999 |
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