000 01104nam a2200181 4500
020 _a978-93-532-8710-8
082 _a658.4033
_bban/ban
100 _aBanerjee,Tanushree
_aBanerjee,Arindam
_91610513
245 _aBusiness analytics: Text and cases
250 _a1
260 _aNew Delhi
_bSage
_c2019
300 _axxvi;219
_b22cms
520 _aBusiness Analytics: Text and Cases deals with the end-to-end journey from planning the approach to a data-enriched decision-problem, to communicating the results derived from analytics models to clients. Using cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps students to develop the skill to evaluate a business case scenario, understand the business problems, identify the data sources and data availability, logically think through problem-solving, use analytics techniques and application software to solve the problem and be able to interpret the results.
546 _aEnglish
650 _aBusiness
_aNT21-22
_aR21-22
_91610514
700 _aBanerjee,Arindum
_91610515
942 _cBK
999 _c1056696
_d1056696