000 00286nam a2200109Ia 4500
008 210324s2014 xx 000 0 und d
041 _aeng
082 _a658.83
100 _aAaker, David.A.
_91600309
245 _aMarketing Research
260 _aNew Delhi
_bWiley India Pvt. Ltd.
_c2014
999 _c1048967
_d1048967