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Consumer Behaviour
Publication details: New Delhi ; DRYDEN PRESS Edition: 5Description: 633 pISBN: 0039107221Subject(s): understanding the consumer,consumer decision processes an overview,problem recognition,the search process,aiternative evaluation,alternative evaluation part 2,learning and behaviour modification,information processingpart 1 and part 2,personality and lifestyle,family buying influences,social influence,social stratification,cultural influences on consumer behaviour,global and ethic influences on consumer behaviour,economic demographics,strategies for attitude change,purchasing behaviour,diffusion of innovations, organizational buyer behaviour,consumerismDDC classification: 658.84 2 ENG/Con| Item type | Home library | Collection | Call number | Status | Date due | Barcode |
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The C.E.S. College of Arts and Commerce Management | Commerce - Management | 658.84 2 ENG/Con (Browse shelf(Opens below)) | Available | 0000622 |
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