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Services Marketing : Integrating Customer Focus Across the Firm

by Zeithaml, Valarie A. ; Bitner, Mary Jo; Gremler, Dwayne D and Pandit.

Edition: 7Publication details: Chennai; McGraw Hill Education 2019Availability: Items available for reference: The C.E.S. College of Arts and Commerce: Not for loan (1)Location, call number: Marketing 658.8/ZEI/Ser.

services marketing integrating customer focus across the firm

by zeithaml, valarie.a | zeithaml, valarie.a.

Edition: 1Language: English Publication details: chennai mcgraw hill education private limited 2013Availability: Items available for loan: VVM's Shree Damodar College of Commerce & Economics Margao (1)Location, call number: 658.8. Items available for reference: Fr. Agnel college of Arts & Commerce, Pillar: Not for loan (2)Location, call number: 658.8 zei-ser, ...

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