Strategic Management
Language: English Publication details: New Delhi Vikas Publishing House Pvt Ltd 2018 Description: xv,456pISBN: 9789325965225Subject(s): General managementDDC classification: 658.4012Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 658.4012 SEN-CHA (Browse shelf(Opens below)) | Available | SPE-4198 |
1. Strategic Management: An Overview
2. Vision, Mission, Goal and Objective
3. Assessment of External Environment
4. Assessment of Internal Environment
5. Corporate- Level Strategic
6. Business - level Strategies
7. Functional Strategies
8. International Strategy
9. Strategy Implementation: Organizational Design and Structure
In the current business scenario marked by intense competition and fast-changing technology, strategic management has come to be regarded as a valuable tool for survival and growth. Strategic Management will provide business students with a comprehensive overview of the concept and processes of strategic management, It will also equip then with skills in strategic thinking that encompass strategy formulation, implementation and evaluation furthermore, the book includes the most recent developments and trends in strategic management and will help the students to apply this knowledge to become effective managers and leaders
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