Advertising, Selling and Promotion
Language: English Publication details: Tamil Nadu Pearson India Education Services Pvt. Ltd. 2022 Description: xxiv, 626pISBN: 978-93-534-3577-6Subject(s): Advertising and public relationsDDC classification: 659.1
Contents:
1. Introduction to Integrated Marketing Communication
2. Product and Market Analysis
3. Introduction to Advertising
4. Making Advertising and Promotion Plan
5. Preparing Message
6. Placing Message and Evaluating Media
7. Introduction to Selling
8. Steps in Selling Process
9. Managing Sales Organisation
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 659.1 NAR/Adv (Browse shelf(Opens below)) | Available | SPE-3802 | ||
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 659.1 NAR/Adv (Browse shelf(Opens below)) | Available | SPE-3803 | ||
Books | Sateri Pissani Education Society's Shri Gopal Gaonkar Memorial College Goa Multi - Faculty College, Dayanandnagar, Dharbandora SPE-Department of Commerce | SPE-Commerce | 659.1 NAR/Adv (Browse shelf(Opens below)) | Available | SPE-3804 |
1. Introduction to Integrated Marketing Communication
2. Product and Market Analysis
3. Introduction to Advertising
4. Making Advertising and Promotion Plan
5. Preparing Message
6. Placing Message and Evaluating Media
7. Introduction to Selling
8. Steps in Selling Process
9. Managing Sales Organisation
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