Marketing Management Indian Cases
Publication details: Uttar Pradesh, Pearson India Education, 2024 Edition: 1stDescription: PbISBN: 9789332587106Subject(s): marketingDDC classification: 658.8/GUP/MarItem type | Home library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section | BCA Circulation Section | 658.8/GUP/Mar (Browse shelf(Opens below)) | Available | VVM-36138 | |||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section | BCA Circulation Section | 658.8/GUP/Mar (Browse shelf(Opens below)) | Available | VVM-36140 | |||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section | BCA Circulation Section | 658.8/GUP/Mar (Browse shelf(Opens below)) | Available | VVM-36142 |
Book Purchased Under BCA Funds @ Rs.385/- Invoice No: 332 dtd:13/11/2023
Contents:
1. MTR Foods- A Marketing Marvel
2. Customer Value- Explored, Created, Communication & Delivered
3. Customer Loyalty- The Ultimate Objective of Every Marketer
4.Starbucks India-The Human Coffee Experience
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
English
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