Principles of Marketing
Publication details: Noida, Uttarpradesh Pearson India Education Services Pvt. Ltd. 2023 Edition: 9Description: 736p pbISBN: 9789357055215DDC classification: 658.8/KOT/PriItem type | Home library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section | BCA Circulation Section | 658.8/KOT/Pri (Browse shelf(Opens below)) | Available | Purchased under BCA Programme @ 1049/- | VVM-36143 | ||
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VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section | BCA Circulation Section | 658.8/KOT/Pri (Browse shelf(Opens below)) | Available | Purchased under BCA Programme @ 1049/- | VVM-36144 | ||
![]() |
VVM's Shree Damodar College of Commerce & Economics Margao BCA Circulation Section | BCA Circulation Section | 658.8/KOT/Pri (Browse shelf(Opens below)) | Available | Purchased under BCA Programme @ 1049/- | VVM-36145 |
Purchase under BCA Funds @1049 Against Bill No. 332 dtd. 13/11/2023
Defining Marketing and the Process, Understanding the Marketing Value, Extending Marketing
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
English
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