Foundation of Advertising :Theory & Practice
Publication details: Mumbai, Himalaya Publishing House Pvt. Ltd, 2022 Edition: 9thDescription: 600 PgISBN: 9789352994076Subject(s): AdvertisingDDC classification: 659/CHU/FouItem type | Home library | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36040 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36041 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36042 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36043 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36044 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36045 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36046 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36047 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36048 | ||
Books | VVM's Shree Damodar College of Commerce & Economics Margao BBA Circulation Section | 659/CHU/Fou (Browse shelf(Opens below)) | Available | Book Purchased Under BBA Funds @ Rs.798/- | VVM-36049 |
Book Purchased Under BBA Funds @ Rs. 798/-
Contents:
1. Advertising: An Introduction and Evolution
2. Advertising and Marketing
3. Market Segmentation
4. Fundamentals of Advertising
Foundations of Advertising incorporates for the first time the nuances of the digital age – how advertising has been used digitally and how its programmatic planning is done. All the traditional areas of advertising have been discussed with contemporary concepts. The long life of more than thirty years of this book is evidence of its usefulness for the students, teachers and practitioners of advertising.
English
There are no comments on this title.