TY  - BOOK
AU  - Zeithaml, Valarie A. ; Bitner, Mary Jo; Gremler, Dwayne D and Pandit 
TI  - Services Marketing: : Integrating Customer Focus Across the Firm
SN  - 9789353160777
U1  - 658.8/ZEI/Ser 
PY  - 2019///
CY  - Chennai
PB  -  McGraw Hill Education
KW  - foundation for service marketing,focus on the customer,understanding customer requirements,aligning service design and standards,delivering and performing service,managing service promises,service and the bottom line
ER  -